Last Updated: October 2018
What Are Cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website, in order to make the website work, or to work more efficiently, as well as providing reporting information and improving a user’s experience.
Cookies set by the website owner are called “first party cookies”. Cookies set by parties other than the website owner are called “third party cookies”. Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.
We use first party and third party cookies for several reasons. Some cookies are required for technical reasons, in order for our Website to operate. We refer to these as “essential” cookies. Please note that preventing these cookies from being stored may downgrade or ‘break’ certain elements of the Website’s functionality. Other cookies also enable us: to track and target the interests of our users, so as to enhance the experience on our Website; to offer newsletter services; form-related cookies- when you submit data through a “contact us” and “product registration” form, cookies may be set to remember your user details for future correspondence.
Third party cookies through our Website are used for advertising, analytics and other purposes, as detailed below.
The Cookies We Set
Essential website cookies: These cookies are necessary to provide you with services available through our Website and to use some of its features. Because these cookies are strictly necessary to deliver the Websites to you, you cannot refuse them; however, you can block or delete them by changing your browser settings, as described below under the heading “Disabling Cookies“.
Performance, functionality, customization and analytics cookies: These cookies are used to enhance the performance and functionality of our Website, but are non-essential to its use. However, without these cookies, certain functionality (like videos) may become unavailable. They may also be used in aggregate form to help us understand how our Website is being used (for example, how long you spend on the Website and the pages that you visit, so we can continue to produce engaging content) or how effective our marketing campaigns are, or to help us customize our Website for you, in order to improve your experience.
Advertising cookies: These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests. They are also used once you sign up to our campaigns.
Social networking cookies: These cookies are used to enable you to share pages and content that you find interesting on our Website through third party social networking and other websites. These cookies may be used for advertising purposes too.
From time to time we test new features and make subtle changes to the way that the Website is delivered. When we are still testing new features, these cookies may be used to ensure that you receive a consistent experience on the Website while ensuring we understand which optimizations our users appreciate the most.
Other tracking technologies
Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier on our Website and in our emails. This enables us to analyze our customers’ behavior by monitoring the traffic patterns of users from one page within our Website to another, to deliver or communicate with cookies, to understand whether you have come to our Website from an online advertisement displayed on a third-party website and to improve Website performance. This also helps us measure the effectiveness of our Website and advertising. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.
Third parties may serve cookies on your computer or mobile device to serve advertising through our Website. These companies may use information about your visits to this and other websites, in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. This can be accomplished by them using cookies or web beacons to collect information about your visits to this and other websites. The information collected through this process does not enable us or them to identify your name, contact details or other personally identifying details, unless you choose to provide these.
You can prevent the setting of cookies by adjusting the settings on your browser (see your browser’s Help menu for more information). Additionally, most advertising networks offer you a way to opt out of targeted advertising. For example, please see the Google Analytics opt-out offer at https://tools.google.com/dlpage/gaoptout. Be aware that disabling cookies may affect the functionality and features of the Website and many other websites that you visit. Therefore, it is recommended that you do not disable cookies.