About us

Yookidoo celebrates the importance of discovery by introducing an entirely new approach to play and learning through stimulating, interactive and highly innovative products.

The brand stems from the design studio repeatedly credited for launching developmental toys never seen before that with their launch, created new product categories and became instant best sellers worldwide.

Yookidoo’s baby toys are all about fun, entertainment, exploration and discovery.

Our line of bath toys, launched over a decade ago, was so revolutionary that it would forever change the bath toy category.

In the years since, our products have taken us far beyond anything we had ever imagined.

They’ve taken us to more than 50 countries around the globe, to millions of happy parents and millions of cheerful babies, celebrating discovery™ and celebrating bathtime™ and over and over again.